On the other hand, another study, also from 2015, found glyphosate had a relatively low toxicity in regard to honey bees. There has also been other research linking impaired feeding behavior and the loss of beneficial bacteria in the bees’ gut to glyphosate. A study from 2015 found that glyphosate impacted bees’ ability to navigate. One herbicide in particular, glyphosate, has been at the center of the debate. While habitat loss and fragmentation are some of the drivers of pollinator decline, so are pesticides. One, the rusty patched bumble bee, was recently added to the Endangered Species List.) (The bee crisis also goes beyond honey bees: native bees in the U.S., which also help pollinate crops, albeit on a smaller scale, have had even more problems – a recent study by the Center for Biological Diversity of about 1,400 native bee species found that more than half are in decline. Between 20 alone, the USDA reported a 44 percent decline in U.S. The European honey bee – the bee that typically comes to mind when we think of bees – is the most important pollinator on the planet, and their numbers are declining at an alarming rate – about 20 percent a year for several years. Bees play an outsized role in this area (overall, bees are responsible for pollinating 75 percent of the fruits, nuts, and vegetables grown in the U.S., according to the USDA). So why does Cheerios care so much? Thirty percent of General Mills’ ingredients rely on pollination, says the company. The hope is that customers will plant the seeds in order to help restore lost pollinator habitat. Our ‘Save the Bees’ campaign gives families a fun platform to help reverse the decline of the honey bee population, whilst also raising awareness more broadly for the challenges facing bees in the UK.General Mills, Cheerios’ parent company, initially planned on giving out 100 million seeds (100 per package) from Veseys Seeds, but they had such overwhelming response upon launch that they ended up mailing out 1.5 billion in a single week and have since run out. We know families care about this too, and we believe positive energy puts all good things in motion. This is why we are proud to be playing our part in protecting the homes of honey bees and the vital role they play in our ecosystem in partnership with the Bee Friendly Trust. “It’s widely believed that as many as 1 in 3 mouthfuls of food consumed by humans could depend on bees. “Bee populations are declining, and without the honey bees we wouldn’t be able to make our family favourite Honey Cheerios. “As a business, our promise is to make breakfast better as well as doing our bit to help protect the planet,” said Toby Baker, regional marketing director, UKA, Nestlé Cereals. Nestlé Cereals social media channels are also being populated with bee crafting ideas for children, as well as running a creative competition. It is being supported by digital consumer activity, including a dedicated website with articles on how to plant the Cheerios sunflower seeds and info on the Bee Friendly Trust. The new look feature modern and fresh artwork to amplify Cheerios’ simple goodness. The campaign is aligned to the popular cereal brand’s purpose to ‘create more positive energy in the world’ and follows the launch of a new visual identify in February. It prompts Brits to plant the seeds to help supply bees with vital feeding grounds they need to flourish in the wild. Packaging & Packing Materials, ContainersĪccording to the breakfast cereal giant, the offer of the seeds – which are posted directly to consumers’ doorsteps – are designed to raise awareness of the challenges currently facing the bee population.Processing Equipment & Systems, Automation, Control.Filling & Packaging Equipment & Systems.
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